Our Team

With over 25 full time employees with a vast and diverse range of experience our team is dedicated to helping our partners achieve success.
Please meet some of our key corporate team members:

Don Moore

President Grinner’s Food Systems Limited

Don’s commitment to the GFSL’ restaurant system spans over 30 years, he has spent his career steadily moving through increasingly demanding roles until he became President in July 2018. Don was promoted to Senior Operations Representative in 1999 and then Director of Training from 2001 to 2009, where he rejuvenated the training programs, much of which are still used today.
From 2010 onward, Don took on more senior roles in the company becoming Director of Operations (2010) followed by Vice President of Operations (2012) in which he worked to modernize the operations of the company while raising overall system standards. Don then became Executive Vice President in 2015 overseeing the day-to-day operations. His success in steadily steering the brands in an increasingly competitive environment was recognized with him officially being named President in July of 2018.

Lisa Byers

Vice President Finance, Truro, Nova Scotia

Lisa joined Grinner’s Food Systems Limited in 2006 stepping into the role of Controller after working in public accounting and auditing for 18 years with a national firm. She earned her Bachelor of Business Administration degree from Acadia University, Wolfville, NS, and obtained her chartered accountant designation in 1991. Lisa is a member of the Institute of Chartered Accountants of Nova Scotia. Lisa was appointed Vice President Finance in 2012 and is responsible for financial planning, analysis, and information reporting, as well as human resources, and management of the accounting department of GFSL and its affiliated companies.

Rick Mullin

Director of Franchise Sales and Xpress Development

Rick has been with GFSL since 1988 and is currently Director of Franchise Sales and Xpress Development.  His career in foodservice began with Ponderosa where he worked for three years and then six years with A&W. His past responsibilities included working with Franchisees to maximize profitability, 2 1/2 years managing day-to-day operations in two corporate locations, training staff at store openings and 15 years developing our Xpress concepts in Atlantic Canada, Quebec and Ontario.

Don Marshall

Director of Operations

Don has over 30 years’ experience in the food industry, including several years in restaurant management. Don joined GFSL head office in 2003 as an Operations Representative whose responsibilities included menu development, store support for all locations in the chain, opening new locations and training new store owners and staff. He became Director of Operations in 2011 and took over the company procurement segment in 2017.

Catherine Coughlan

Director of Marketing

Catherine’s is a strategic and results-oriented marketer with depth and breadth of experience in brand management, digital marketing, e-commerce, strategic planning, and traditional marketing. She focuses on connecting brands with consumers, in engaging ways to drive relevance for customers and success for the brands. Her extensive background in managing strategic plans, digital evolutions, rebrands and marketing planning, combined with her innovative and fact-based business approach provides critical expertise to our growing network of brands. Catherine’s systemic approach helps strengthen a firm’s brand and long-term success while her creative thinking provides new solutions to increase a brand’s equity. She has spent her career in marketing and strategy within the retail, real estate, and restaurant industries including Second Cup, Winner’s, and Cadillac Fairview. In her most recent role as Director of Marketing for Topper’s Pizza Canada, she modernized the brand while launching a rebranding initiative, revamped the digital experience, and redefined offers that resonated with customers, improving franchisee profitability and sales, all while managing marketing operations during a global pandemic. Having worked for big brands for much of her career, Catherine began consulting for small to medium businesses in 2012, helping businesses grow. As a consultant, she launched and operated a boutique recruitment firm and managed several online ecomm. sites, and supported entrepreneurs within the restaurant and real estate industries. She returned to the corporate world, in January 2021, as owning the brand experience with a company that looks to be at the forefront of their industry is her passion.

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